Learn how knowing your customers can help your business grow
• This exciting 90-minute workshop will teach you simple and useful market research skills.
• Discover how to improve your product or service to meet customer needs.
• Make your customers happy and keep them coming back.
• Get clear steps to stand out from your competitors.
• You’ll walk away with real tools you can use right away.
• Don’t miss this chance to grow your business with expert advice.
Agenda:
• Welcome – Why Customers Matter
• Finding Out What Customers Really Want
• Simple Market Research You Can Do
• Tools That Help You Learn About Customers
• How to Understand Customer Feedback
• Changing Your Offer to Fit the Market
• Making Customers More Satisfied
• How to Keep Good Customers
• Using Insights to Find New Customers
• Q&A and Practice Time
Expected Outcomes:
• Know how to find out what customers need
• Learn easy ways to do market research
• Understand how to use customer data
• Make your product or service better
• Keep customers happy and loyal
• Help your customers stay longer
• Grow your customer base with the right people
Who Should Attend:
• Small business owners ready to grow
• Marketers who want clear market research skills
• Customer service managers who want better results
• Entrepreneurs with new products or services
• Sales teams needing better customer understanding
Why You Can’t Miss This:
• In today’s busy market, smart business owners stay ahead by knowing what customers want.
• This workshop gives you the tools to do just that.
• You’ll save time, get real ideas, and see quick wins.
• You’ll learn how to make your business stronger by listening to your customers.
• Don’t miss out while others grow faster.
• Join this workshop and move forward with confidence and expert support.
Practical Takeaways:
• Learn the best questions to ask your customers
• Use simple research steps to understand the market
• Turn feedback into real product improvements
• Keep your customers happy and loyal
• Find and attract the best new customers
Hosted by:
• Dr. David K. Ewen, Chair of the Western Massachusetts Chapter of SCORE
• Expert in helping small businesses grow with strong customer strategies