Entrepreneurial businesses are often the first to embrace new technologies and explore niche markets. Yet despite your willingness to experiment, launching new products can still feel like a gamble and be difficult to scale. Costly enterprise-level product innovation tools are typically out of reach, leaving many smaller businesses without the robust consumer testing and research support they need. Discover how artificial intelligence (AI) can help you develop new products and bring them to market quickly, with more confidence and lower costs. Join SCORE Boston for a practical and forward-thinking webinar designed for small businesses and entrepreneurs selling consumer products.
Led by Sunand Menon—Executive Fellow at Harvard Business School, instructor of the “Leading in the Digital Era” course, and President of Extuitive (an AI platform for consumer product development and marketing). Sunand brings over 25 years of experience in digital strategy and innovation, offering valuable insights into leveraging AI for product development.
What You’ll Learn:
· What generative AI is, why it’s important, and how it is used
· How small businesses can use generative AI to develop or revitalize products
· How small businesses can best use generative AI to market and sell products
· What type of AI tools exist that can help small businesses grow